Pour Decisions
For this project, I was tasked to create a brand from scratch with the main focus being the message and packaging. The brand I created is Pour Decisions, a wine company with my target market of people wanted a unique, healthier option to a glass of wine but still want to have a good time. I created thoughtfully organized color palettes, typography, labels, mockups, and dielines to help bring my brand to life.
2025
Brand Identity and Packaging
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